The Duchess of Sussex is telling all in her new Spotify Podcast, including sharing details about her life, family, and more.
Objective
The Duchess of Sussex is embarking into the world of podcasting by investigating, dissecting, and subverting the labels and tropes that hold women back in her new Spotify exclusive podcast, Archetypes. Our goal was to capture the essence of the podcast and authenticity of its high profile host with a special shoot and launch campaign centered around premium creative content.
Strategy
The strength of the podcast lies in the intimate conversations had between Meghan and her guests. we focused in on this intimate dialogue, and showcased Meghan sharing candid thoughts, about the podcast and its significance with digital, OOH, and social ads to create cultural conversation and drive major chatter on social. All content and posts centered around the creative platform "Don't Believe the Type", to challenge already existing narratives and empower women to push the conversation forward.
The Result
Upon launch, Archetypes soared to the No. 1 spot on the Spotify charts in half-a-dozen countries and was in the top 3 trending topics on Twitter on release day. Fans worldwide applauded Meghan's insightful and honest conversation, increasing Spotify's Podcasts' engagement across all social media channels.
My Role
I took the creative charge of exploring designs for the keyart and typography. Once we had those client approved, I created and resized the keyart for social, digital, and OOH. It was really amazing seeing how Archetypes soared on the charts and was even shown in Times Square, NY.
