Evergreen Content
Benjamin Moore paint is synonymous with quality and inspiration. With their breathtaking library of colors, and the “improve your life” aesthetic, they were looking for a partner who could elevate the work and come up with platform and content strategies that would help to set them a step above their competitors.
After an extensive strategy exploration, we took the quality that was already there in the products and created a pipeline to bring awareness to a bigger and more targeted audience, specifically drilling into the trends and user behaviors of Millennials and Latinx.
Content transformed across channels to feel more topical, shareable, and cool by leaning into popular trends and formats that had connections to paint in some way: astrology, color inspirations and stories, home decor trends, how-tos, and so much more.
By focusing on creating content that leaned into relevant trends and updating the overall look of Benjamin Moore socials we were able to help inspire their audience in new and colorful ways.
My team's goal is to create an ever lasting partnership with Benjamin Moore to create content that feels cool relatable, and fun. As a team we concept the ideas, strategy, and creative content. This includes Instagram Stories/Feed, IG Reels, TikTok, and Pinterest statics. I've helped my team to ideate and creatively execute content based on How to's, Color of the Year, Advice from Ben, Color Stories, Lessons in Lighting, Seasons Change, Moore Mindful, Hot Tips, Wedding Season, Small Spaces, Your Home Your Way, and more.
