Muppets Mayhem on Disney+
What happens when everybody’s favorite Muppets band, The Electric Mayhem, returns to the modern music scene with their very own show? You give them an encore that fans will never forget.
To get fans both old and new amped about this iconic reunion, the campaign rock-and-rolled out the red carpet for the star-studded cast, iconic members of the band, and surprise guest performances. From stan cams to parody posters, each post bridged nostalgia for the band with today’s music culture.
Week over week, fans were given all-access passes to the peace, love, and mayhem in the series through both the creative content and stan-first TOV. This all attributed to the show’s resounding success, with a campaign that both started and ended on a high note.
Media Mayhem
When an album is in the works, musicians make the rounds for a press tour. During the pre-premiere window, we released this epic cover for Animal to hype up the show. Playing with the show's 60's and 70's look, I took inspiration from an old magazine favorite and added Animal's fun and wild personality.
Profoundly Personable Posters
Muppets Mayhem features a fresh batch of talent alongside long standing members of the band. We gave them the rock and roll treatment with a series of music posters.
We took inspiration from iconic gig posters from the 60’s and 70’s and use fresh colors and compositions to bring them into 2023. We created both in-feed and IG Stories versions to share on the Muppet Mayhem's channels a long with the talent's Instagram channels.
I have a great love of both Disney Muppets and music from the 60's and 70's era. I had a lot of fun taking inspiration from some of my favorite artists such as; The Beatles, Jimi Hendrix, The Doors, Janis Joplin, Pink Floyd, AC/DC, Led Zeppelin, David Bowie, and The Chamber Brothers.
Launch Lineup
Make launch day the big event Mayheads have been waiting for by tapping into our illustrious guest list to spread the word.
Each star will receive a personalized backstage pass graphic that features their name alongside the Electric Mayhem and a band photo. Next to the pass is a polaroid with a still of them from the show. Talent enjoyed these passes so much they reposted them to their personal Instagram channels.
Precious Polaroid Photos
As the band goes on their journey, Zoot captures the band’s biggest moments through the lens on his vintage polaroid camera.
Create energetic polaroid recaps of fan-favorite scenes and familiar faces from key episodes throughout the season. Each post utilizes a track from the series and incorporates various accents and stickers that call out key quotes and references within each episode.
Handwritten text on the polaroid photos helps story-tell the shenanigans that Nora and the band get caught in.
