Fender
Fender was looking for a partner to jam with on their evergreen content strategy. With three major channels to focus on, each had their own specific audiences and needs. @Fender was tailored to a broader community of musicians, @FenderPlay was directed at people honing their skills on the official app, and @FenderCustomShop showed off the face-melting guitar designs made by master builders.
Turning straightforward concepts into dynamic interactive pieces was key to keeping audiences engaged. Whether digging into the deep roster of Fender talent and having them teach short-form lessons or building powerful end-of-year wrap-up videos that electrified the community, Fender brought the noise.
